Tourism Website and Search: Promotion of Rural Tourism
not going to enter what is the cause of why the Internet is the best channel for advertising a house, it is certain that it is, many deep thinkers argue if it matches the public who use both services (stressed urbanites tired of the computer) because you can update the information or because it is the simplest channel economic and direct user and owner. I can assure you, no doubt, Internet is the channel through which is engaged directly or indirectly more than 80% of rural tourism. Web page in your house is your principal business card so you must not doubt the least. The Web is the first direct print that prospects have of your home. Think about it: the first impression ... "the that counts. "It is imperative to have a home page that contains essential data and images to keep users informed about your potential. And these are attractive. Let us find out different aspects to consider:
SECTIONS: Your Web page, plus a screen with a representative picture of your accommodation and full address, and the means of contact (Tel, Fax, Mobile, e-mail and postal address), must have a series of sections to organize information. In my opinion, should be these:
A. - The home page that I mentioned. If you want to internationalize, as well as content the previous paragraph, here you have to put the choice of languages: French or Portuguese depending on your location on the peninsula and, of course, English, universal language on the Internet. The premium for having the page in different languages \u200b\u200bis not very high and certainly worth it. Each language you add it includes millions of people who can access the information ... A separate issue is the regional languages, it is then care for the local public. We'll talk about it another day.
B. - The Accommodation: Here you describe with text and images all information relating to your home without forgetting any details, number of seats, room descriptions, common services such as lounges, restaurant, pool, appliances ...
C. - The Area / Activities: The host is not going to spend the day confined to his room, the practice of rural tourism involves enjoy activities of all kinds. Thus, this section should explain the activities offered by your own accommodation (horseback riding or biking, sports, hiking ...) and the possibilities offered by the environment (cultural visits, dining, nature ...)
D. - Prices / Booking / Contact: The Internet interested in your house wants to know exactly what it costs to stay and, if the price you are interested you may want to contact for booking. Make it easy things and put all possible media not to mention an e-mail. Do not use forms, too lazy to fill them and you might be surprised that many people will look for another home if they do not have a phone to call.
E. - How to get there: The cottages are usually found in places not frequented is very welcome one or more levels where you see the location of the property at the national level, district and local levels. If you also explain in words how to reach the capital by road from nearby or that you consider most relevant, the better.
F. - Photo Gallery: You should also go illustrating the different sections we have been discussing with great photos, including this section with a good photo story. Give credibility to the advertising you are doing. Hire a photographer and never use the flash. Environmental rooms prior to photography.
SPEED: If the page does not download quickly very few people have the patience to wait for all information. Tell the person that makes your Web, no page should take no more than 6 seconds to download.
The first, the homepage, you should take even less.
A GOOD EXAMPLE:
http://www.amadellaves.com/espanol/index.html small images can be enlarged and a clear and simple text. A immediate download. Another clear example, fast, concise and elegant:
http://www.loscuatrovientos.com/ a bad example: (Delete the link because it has changed as well, I do not like pointing the finger 'errors others ...) A giant image without text apart. It may take up to 90 seconds to load. Mind you, I'm not saying that the page is pretty or ugly, I'm saying is that it is desperately slow to boot, does not provide information to search engines.
DESIGN: uses an attractive design in keeping with the image of your house, but keep it simple, easy to read and use. Use plain backgrounds to facilitate quick reading and give to the page. Trying to convey all the "heat" and the emotions they transmit your accommodation. I stress the importance of incorporating the Web the best photographs that you can get: professional photos taken by a photographer. City every detail, not the first time you see pictures of houses with mops and cleaning boats in the classroom ... for real.
another good example:
http://www.ramallosa.com/ A page that conveys warmth and rusticity. Even listen to the animals ... (it is not mine) (Well a bit.)
PRICE: Approximately 1,000 € 160,000 Pts bone is what it may cost a good Web page. Must include the realization of a good story and photo processing photos. Also two languages. Paying more is crazy and if you get it for less best for you. That if you are looking for professionals, watch other work conducted by them and the style they have. Do you find it too expensive?. Well it is not, compare it to what it cost you the house and thinks that 0.3% will be the first insight and information of the same that will have customers. The page is indeed the gateway to your home.
My advice: Unless you or your cousin of you are good web designers, do not you make it happen to you. Do you charge you or your cousin from the calculation of structures without being architects ...? That's it.
DOMAIN: A domain is the address of your website. You can get free, both the domain and the hosting of that domain eg http://www.iespana.es/
or http://es.geocities.yahoo.com/
. As always get what you pay and nobody gives a tough quarter. Lodging
free domains and usually have one or more problems: very slow, annoying and incorporate advertising, mostly have a very hard to remember name such as:
http://virgendelacabeza.iespana.es/virgendelacabeza/ , rather than a simple name and call letters of your accommodation as
http://www.elcantodelgallo.com/ . A domain is not very expensive, about 10 Euros a year, and host it on a good server about 20 € a month.
MY ADVICE: The world of domain hosting, domains, redirects ... is a bit complicated for someone layman. Do not complicate your life and tell the same person that makes you the page that you manage a good domain name and hosting on a server that is fast. For this service you should not pay more than € 300 a year.
would be very hard trying to explain in depth the world of Internet search engines and also to most of you seem very boring. In short, you need to know the owner of a rural property you want to promote via the Internet is that 95% of the results depend on the DOS position in search engines: these are
Google and Microsoft Search
.
The first we know it all and the second almost no one, however, the results of Microsoft are using the default Internet Explorer browser, that is, we have installed on your computer 90% of Internet users. Many people do not take into account because it sounds so much like Google, however, has as much or more importance than this for a very obvious reason: if you now type "rural tourism" in the address bar of your browser (Yes, there where it says "
http:// web-turismorural.blogspot.com / "will be doing a search in Microsoft Search. Curiously, this figure takes into account the very few experts and yet is used by a huge number of Internet users.
But let us ... Both search engines have "robots" that are engaged day and night to crawl the web. van jumping from one to another through the links on the pages. In the more pages you mentioned and hyperlinks, more likely it is that these "robots" find your own page and, thus, can indexarte, include you within their results.
to your page appears when a user searches for a property in your area, it is necessary that we, somehow, to tell the "robot" which is what we offer. Let's see in detail all this. HIGH
. Never pay a company to give you high on 5,000 search engines because they usually work, sign up yourself on Google, Microsoft and Yahoo. It usually takes a lot but if you start right now that you have won. Sign up in the relevant section, is very important. For example, if your house is in Navarra, Google must do in World> English> Countries> Spain> Autonomous Communities> Navarra> Travel and Tourism
. It employs a clear and easy to talk of rural households / rural tourism in your town, region, province, community. Just as a reference to known landmarks of the region, whether geographical features such as rivers or mountains or renowned cultural attractions. This will facilitate your accommodation is found when someone is interested in your area. Try also sign up for or that you mention in all web sites related to your area you anyway: Home Village, City Hall, friends, business Nearby, cultural ... etc. That is much more important and effective register in, say, a seeker of Ukraine or Patagonia.
How to speak your page to "search bots
": The title, text, meta-tags and internal structure. Already released on sites that are worthwhile, the "robot" is going to visit your page at any moment and we must say clearly and effectively what we offer to the form we provide between their results . The issue is not complicated but perhaps out of ignorance on the search engines work, almost no one has in mind. The first thing you look at a robot, and what you value most is the title page. I do not mean that you can put a title in big letters on the front page, but to what appears above all in the top bar of your browser. For example, the page you are viewing is titled "INTERNET AND THE RURAL TOURISM ...". See? An appropriate title for a rural housing would certainly be: "Lodging Example, Rural Tourism Village, district, province, autonomous communities, Spain." Only this form you are saying to all the information you need. The text is the second page that reads "robot." When I say I mean text letters, characters that can mark, copy and paste with the mouse. Many people put the text as an image, and that can not read the robot. The text should be descriptive and clear. The "Meta-tags are a language directly addressed the search engine robot and the user does not see. I will not explain in depth this issue because it is tedious for non-geeks on the internet. The most simple: tell the person who drew up the page that you put them. If you do not know what they are not directly responsible as it is ignorant of his work and a lousy training. The internal structure of your website is also important for search engines: Always put a link to the pages dependent down (How to reach the area, gallery ...) and another link of these child pages to the home page .
GOOGLE . It is without doubt the best search engine, the most used, and that more influence over the rest. If you follow the tips above, you should have a good position in Google. We mention in particular to tell you what NOT to do: do not repeat words thousands of times to confuse you, do not put hidden text and do not make false and content pages you linked. Are strategies to fool Google that work, but not for long. Google offers human supervisors eventually find this kind of tricks and if you get caught .... you get sent into "hell" disappear forever. Obviously there are more effective and sophisticated ways to have very good positions in Google, but everything, can not count ...
I do not like to advertise without rhyme or reason, but if after reading this you decide that the item above, then call us and see how we can do to fix it, but do not live on this side, for something we have in Antiqua Natura
one of the most experienced teams that can be found to date in Spain in positioning techniques. Tips
